NewYorkFirst.com: Fashion Makeover for Him

Gentleman's Fashion Makeover
by a Master Tailor.

Founded in 1913, and now in its fourth generation of family ownership, Saint Laurie is New York's oldest maker of men's clothing still producing in New York City. Saint Laurie's master tailors serve a client list that includes Bono, Liam Neeson, William Hurt, Michael Caine, Denzel Washington, Ben Affleck, Steve Buscemi, John Goodman, Chazz Palmentiri, Paul Sorvino, and Chris Noth.

They have discovered that successful men often shy away from anything they can't do well. And since they've probably had more training in selecting sushi than in selecting clothing, they've given up on dressing well. That will all change after a Fashion Makeover Experience with the master tailors at Saint Laurie in New York City.

Every step along the way, a gentleman will learn how to make intelligent choices regarding fit, fabric, design, quality and color. When he comes to Saint Laurie's workrooms, he will be asked to fill out a customer profile sheet that helps identify his current fashion point of view (or lack thereof!). He will be given a tour of the facility in which he can see cutting, sewing and pressing by hand much as it was done 100 years ago. He will also see some of the modern enhancements -- computer aided design and America's only 3D laser body scanner.

Next he will learn about fabrics for suits, sport coats, tuxedos, slacks or overcoats. He will learn the difference between tropicals and twills, mill finished cloths and tweeds as well as the comparative benefits of all the natural fibres-wool, linen, silk and cotton. He will learn about what the terms "Super 100s," "fusing," "surgeon's cuffs," and "full break" mean. Then he will be measured, and he will learn about his body's idiosyncracies and how the tailors will compensate for them. He will also learn the differences in cuts between American, English and Italian styles.

Next it's on to shirts and he can indulge in the pleasure of choosing from thousands of luxurious cloths. Experts will explain the differences between "broadcloths," "end-on-ends," "batistes," "voiles," and "royal oxfords," then recommend a collar style based on the shape of his face and length of neck. They will even check out the size of tie knot he makes to allow for proper spacing between the collars. And, of course, the shirts will be made to his unique body measurements. Lastly, the experts will review sport coats, slacks and the challenge of coordinating neckwear and shirts with patterned clothing.

This exclusive experience with master tailors entitles a gentleman to a custom suit or 6 custom shirts or a sport coat and slack. (Certain limitations apply.) Two appointments at Saint Laurie are arranged for him.

About Andy and Jacob Kozinn

Andy Kozinn is the third generation of the Kozinn family to run Saint Laurie. Andy is Saint Laurie's head fitter and is responsible for measuring each customer and overseeing the alteration process. Andy is also an expert on fabric design and construction and has developed relationships with all the fine mills of England, Scotland, Italy and Spain.

Jacob Kozinn is the fourth generation of the Kozinn family to run Saint Laurie. Jacob has cut and sewn clothing from an early age and is now responsible for design and pattern making. Jacob is a skilled artist who can sketch his designs prior to their development. His newest model, the "Newkirk," a very trim modern suit and sport coat, is quickly becoming Saint Laurie's best seller for younger men.

How It Works
Your recipient will receive an attractive "Experience Gift" Pack, a full description of the consultation and fitting, with a Gift Card and simple instructions for booking the experience. (Personalize your gift at the check out page). Our service and support is dedicated to helping you give the perfect gift. Please call 1-800-581-7599 if you wish to place your order by phone.