Forum of the Twelve Caesars Ashtray (1957-1975)$75.00
Joseph Harold Baum was an American restaurateur and innovator responsible for creating the country's first themed restaurants. In the 1950s, Baum sensed that good food alone wasn't enough in a fine-dining mecca like New York. He became, in the words of food writer Mimi Sheraton, “the Cecil B. DeMille of restaurateurs."
Baum created a parade of legendary spots for Restaurant Associates that made dining theater: the Hawaiian Room, The Four Seasons, and the Forum of the Twelve Caesars, an infamously over-the-top, Roman-theme park (open from 1957 to 1975) with purple and red velveteen waiters’ jackets, sterling silver wine coolers shaped like Roman helmets, and men’s room spigots shaped like Roman emperors. To research the Forum, Baum and his inner circle embarked for Rome, Pompeii, Herculaneum and Milan to soak up history, food and culture, and visiting china factories, silversmiths and glass blowers.
As is the case with Baum's restaurants the tiniest objects from the Forum are now considered collector's items, including this magnificent ashtray with an image that turns Bacchus’ leer into a smile.
Forum of the Twelve Caesars Ashtray (1957-1975)
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