"The Cattleman’s Steak Book"$45.00
Larry Ellman, a onetime student of accounting from Brooklyn whose big ambition in school was to become, in his words, "a tycoon." Starting with a $2,000 investment in ten Coke machines in 1949, he built up a thriving vending-machine and cafeteria business that he sold for $50,000 in 1958. He then sank the proceeds into a modest Manhattan steak house. He redecorated it in dude-ranch western, renamed it the Cattleman, promoted it fiercely with various gimmicks, including free stage coach rides for the kiddies.
Ellman’s New York City institution recaptured the charm and manly elegance of a plush San Francisco saloon or hotel at the turn of the century, and became one of the nation’s most successful restaurants. Naturally, beef was its specialty, and The Cattleman’s Steak Book’s 200 recipes capture the flavor of distinctively Western dining from "the adult Western restaurant." Offering a rare First Edition copy.
"The Cattleman’s Steak Book"
Availability: Ships in 24 hours