New York Shopping begins at the Online Department Store. Click here and the elevator will speed you to the floor of your choice with cool convenience.
Ride the Elevator

Gotham Grocery
Food Court * Gourmet Gifts for All Occasions

Concierge
Hotel Amenities * Bed & Bath * Luxury Gifts

City Stuff
Cultural Artifacts * Souvenir Arcade

Smith & Wollensky Store
Official Source for Gifts to End All Arguments

Executive Centre
Historic Reproductions * Barrister Bookcases * Executive Seating

Home Décor
Furniture * Tiffany Lighting * Kitchen Work Stations

Library Store
Barrister Bookcases * Cabinets * Distinctive Gifts

Experience Gifts
Gift Vouchers for NYC Activities & Adventures

Mezzanine
Martini Shop * Glassware * Wine Accessories

Confectionery
Soda Fountain * Patisserie * Chocolatier

Bargain Basement
Reduced prices and special discounts on overstock/discontinued items

  
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   Postcard from New York
   City to anywhere in
   the world, click here.









About The Company

Philosophy

Increase. This word is the foundation of our philosophy. Our emphasis is on finding products whose benefits satisfy your wants and needs rather than on “just selling anything.” With every transaction, we resolve to deliver greater value than the price we receive. As we grow our business, it is our mission to provide an increase, an advancement toward more luxury, more pleasure and a fuller, richer, more abundant life for every customer.

Since we believe in the "old fashioned" idea that serving customers is the reason we are in business, our energies are focused on customers rather than competitors. We strive for consistently positive, memorable service, to deliver more than expected. We honor our deadlines and guarantees, and we do what we say we're going to do.

We invite you to make The New York First Company your "first" place to shop online.

History

The NEW YORK FIRST Company is the result of the evolution of an idea.

For over twenty years, we operated Turback's of Ithaca, an upscale restaurant in the enlightened town of Ithaca, New York. It was at Turback's that we developed the concept of “New York First.” On a mission to showcase the bounty of New York's food and wine, the restaurant's embrace of all things New York attracted national attention and loyal following.

The original Made-in-New York Stores were spin-offs of the Turback's concept, selling not only food and wine, but eventually a wide range of uniquely New York products -- first as retail shops in Ithaca and Corning, New York, then as a national mail order catalog. Encouraged by the possibilities of the Internet, the next step was a shopping site, launched in 1997 as The NEW YORK FIRST Company, the "first" online department store.

The influential website celebrates the New York City department store. Using an innovative "elevator" (developed by the remarkable people at Cyrus Company) as a navigational tool, shoppers are able to easily locate products in categories or “floors.” We've expanded shopping choices beyond “Made in New York” to include original, witty, or simply the best-of-its-kind gifts, supported by prompt, personal attention, and commitment to community and place.

At your service,
Michael and Jeffrey Turback
NYFC, LLC

P.S. You will find every member of our service team genuinely attentive to your inquiry or special request. You may contact us directly by phone at (607) 277-0152 or by email at feedback@newyorkfirst.com