Our Company


Former New York Senator Jacob Javits once said: "New York will always have the luster and magic of a brave new adventure around every corner -- it's the most exciting city of modern civilization." The NEW YORK FIRST Company provides the adventure of shopping at a New York City department store from anywhere on the planet, the opportunity to discover what's hot, new, and undiscovered. Using the "elevator" as a navigational model, you are able to easily locate products in categories or "floors," exactly as you would on a visit to any of the city's cathedrals of commerce. Since 1997, we have invited you to shop your way through the city!
[to top]


At The NEW YORK FIRST Company we believe in the "old fashioned" idea that serving customers is the reason we are in business, and our energies are focused on customers rather than competitors. We strive for consistently positive, memorable service, to deliver more than expected. We honor our deadlines and guarantees, and we do what we say we're going to do. A family-owned business, NEW YORK FIRST has built a reputation based on exceptional customer service. We treat our customers as an extension of our family.
[to top]