Our philosophy is simple. As a family-owned business, NEW YORK FIRST has built a reputation based on the best customer service experience. We treat our customers as an extension of our family. Former New York Senator Jacob Javits once said: "New York will always have the luster and magic of a brave new adventure around every corner -- it's the most exciting city of modern civilization." It’s our job every day to provide the adventure of shopping for the best of New York City from anywhere on the planet.